ProMedia is excited to introduce Ashley Del Vecchio as our new Vice President of Client Services. Ashley joins us from New York, where she has worked with ID Media (IPG), Grey/G2 (WPP) and most recently, Allscope Direct. In addition to her work in advertising and strategic communications, Ashley held a mix of positions within the communications industry. She is experienced in brand planning, corporate communications, media relations, journalism, and television.
Ashley thrives in driving better business outcomes for brands, while also encouraging innovation and collaboration for teams and organizations. She has a strong foundation in advertising account management and media strategy, with experience spanning multiple categories. Ashley has managed campaigns for major ROI-focused clients, including Verizon, J&J, and Nationwide, in addition to new brands and start-ups. She has also worked across both traditional and emerging media channels, as well as various analytics platforms.
Ashley’s role at ProMedia represents the intersection of her prior experience, as well as her vision for the future. She says one of her favorite things about ProMedia is that the company is built on the classic concept of performance media, while also investing heavily in new media and technology.
Communication, organization, and leadership serve as the foundation of Ashley’s professional goals, as she settles into her new role. She believes communication is necessary for implementing new ideas and fostering relationships. Ashley leverages her communication skills to facilitate effective conversation, resulting in action. She demonstrates her passion for organization and process by serving as the design architect to build a plan, then she activates and optimizes the plan. Driving efficiency and productivity is a key pillar of her professional experience.
Ashley earned a Bachelor of Science degree in Integrated Marketing Communications from Ithaca College’s Park School of Communications, with minors including Speech Communication and Humanities & Sciences. While studying in Milan, Italy, she attended Università Cattolica del Sacro Cuore. In 2017, Ashley received an Executive Master’s degree in Communications Innovation through Ithaca College. Her coursework covered areas such as leadership, media, marketing, business, analytics, law, computer science, and product design.
She believes leadership is a journey, and she says she is so thankful for the opportunity to continue her growth at ProMedia. She aims to apply her learned experience, while also learning from her colleagues. Ashley’s objective is to contribute to the ProMedia team and the client teams, embracing innovation and valuing collaboration. She has always valued the unique blend of art and science that represents advertising. At ProMedia – Ashley is excited to mix creativity and strategy to navigate the ever-evolving media landscape, explore new advancements in technology, and demonstrate the strength of teamwork.