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About Us

In late 2010, performance media pioneer Sharon Lior founded ProMedia alongside DR industry veterans Susan Pensebene and Mary Ram. After several years of significant growth, ProMedia officially became a family owned business, when Sharon's nephew, Jonathan Peress, then Director of Client Services, assumed his role as Executive Vice President and managing partner. Lior and Peress then reincorporated the company in the state of Florida, where they continue to operate today. They pride themselves on offering a performance driven, accountable and personalized approach for each of their clients.


At ProMedia we push ourselves to new limits of innovation each day to create life-lasting advertisements for our clients. Not only do we surround ourselves with creative, like-minded individuals who are consistently thinking outside of the box, but we also work in an energy atmosphere that allows us to function as a full-service agency who operates as one.

Click on a team member to learn more >

Sharon Lior

President & Founder

Sharon Lior, Founder and President, has an unparalleled depth of experience within the cost per acquisition television arena. She began her career in the 1980’s with The David Geller Group. Sharon moved from her original position there to become Media Director of MSG Advertising - a division of David Geller that specialized in cost per acquisition television. In the early 1990’s, Sharon joined Shain, Colavito, Pensabene (aka SCP) where she launched the firm’s Per Inquiry division. Later, SCP was purchased by Omnicom and merged with Rapp Collins, eventually becoming OMD Direct. Sharon served as Vice President of OMD’s PI department for several years before leaving to continue her career at REVShare. During her tenure at REVShare, Sharon built the agency’s national television capabilities via her deep, proprietary relationships with the gate-keepers of remnant inventory. The cultivation of these relationships resulted in a 70% increase of REVShare’s annual media billings. Sharon’s experience covers all categories of products and services in both English and Spanish languages.

Jonathan Peress

Executive Vice President

Jonathan Peress, EVP and Partner, has been with ProMedia since just after it's birth in 2010 having served in roles throught the entire agency. Jonathan has been an integral part of growing the agency’s vast media universe and extensive client base through his deep rooted industry relationships. Before starting with ProMedia, Jonathan was a member of Viacom’s industry leading DRTV sales team working closely on Comedy Central, Spike TV, LOGO and Vh1. Jonathan’s previous roles prior to ProMedia include years of `retail and corporate sales, recruiting and many years in the food & beverage industry. Jonathan has lived all across the US (usually chasing his meterologist wife) including Long Beach, CA where he served as Teaching Assistant for the music school of California State Univeristy, Long Beach. Jonathan also holds a B.M. and B.A. from the Johns Hopkins University in Baltimore, MD. Jonathan lives with his wife, Lizzie, daughter Lola and two boston terriers, Rocky and Ziggie.

  • In his leisure time, Jonathan loves spending time with his family, eating at ethnic 'dives' and hunting for bargains.
  • A HUGE sports fan, he roots for New York Mets and the New York Jets.
  • His musical talents include playing the tuba and saxophone.

Tony Provenzano

Senior Vice President

Tony Provenzano, Senior Vice President, has over 54,000 hours practice in the field of direct marketing. According to the Author of the book Outliers Malcom Gladwell he is an expert in his field 5 times over. Tony also enjoys Golf, Cooking with Wok and is known for being great fun at parties.

Christin Higgins

Vice President of Media

Christin Higgins, Vice President of Media, brings over 13 years of experience in Direct Response TV and Radio. Christin has extensive agency experience, with an impressive background in national & local cable television, network TV and syndicated television & radio. Christin holds a B.S. in Communications with a concentration in Media Studies from Northeastern University, located in Boston, MA. Upon graduating she immediately began her media career at the much acclaimed Doner Advertising allowing her to work on major general accounts such as Mazda, Six Flags, and May Company. From there she moved onto Mercury Media where she transitioned into the response world and worked with DR and Hybrid clients such as Carvel, Twin River Casino,, Grand Bahama Island & Nassau Paradise Island tourism, eDiets and Hoveround. In 2010 Christin started with KRE8 Media, a DR agency based in Orlando, FL where she held positions as DR Media Manager and Associate Media Director. She spent four years there, working primarily on senior targeted and mass tort litigation advertisers including Premier Care in Bathing, Connect America Medical Alert and Akin Mears.

  • Christin brings sass to the office and her laughter is infectious.
  • She loves going to concerts and other live entertainment shows, loves to dance and has a strong knowledge of pop culture trivia.
  • Her passions include anything and everything entertainment-related.
  • She supports all Boston sports teams and travels back home to Boston frequently to visit her family (mainly her adorable niece Olivia).


At ProMedia we push ourselves to new limits of innovation each day to create life-lasting advertisements for our clients. Not only do we surround ourselves with creative, like-minded individuals who are consistently thinking outside of the box, but we also work in an energy atmosphere that allows us to function as a full-service agency who operates as one.

Click on a team member to learn more >

Chris Bishouty

Vice President of Strategy

Chris Bishouty, Vice President of Strategy, joined Pro Media to help our clients maximize the performance of their campaigns, and to assist in molding and guiding the direction of the agency. He is the driving force behind proprietary in-house application development that helps to increase agency efficiency and performance within the industry. He also heads up development and build out of lead generation and brand based verticals. Chris has been working in many facets within the DR industry for over 10 years. Formerly an owner of Blue Flame Studios, AGM Video, and other companies in the media industry, Chris has made a career out of innovating through technology and helping to build cornerstone brands through award winning creative work on an agency level. Chris wrote the book on production that performs for the lead generation space in DRTV and has had a hand in delivering millions of leads for clients in just about every vertical imaginable. He has also developed proprietary applications specific to the DRTV industry and credits his knack for strategic development to a career as a serial entrepreneur. Chris holds an MBA with specializations in Marketing and Management Information Systems, as well as a Master's of Science in Computer Information Systems from the University of Miami located in Coral Gables, FL.

  • Passionate family man
  • When he is not running from project to project he enjoys a relaxing round of golf, a classic cocktail, and great tunes.
  • Chris pays his sports allegiance to the Miami Dolphins and the Miami Heat.

Keith Minarik

Vice President of Agency Operations

Keith Minarik, VP of Agency Operations & Accounts recently joined ProMedia after 10 years at Viacom Media Networks where he served primarily as the Director Advertising sales for MTV, MTV2 and VH1. Before this, Keith oversaw all DR Longform and Shortform sales for TV Land where he lead the team that incorporated paid programming to the network, as well as the implementation of all daytime inventory being converted to 100% direct response sales.

Prior to Viacom, Keith held various Direct Response sales positions at E! Networks and the Oxygen Network, as well as a Pricing & Inventory Analyst with Fox Cable Networks. He began his career as a Sales Assistant at CNN with their digital sales team in 1999.

Keith has a passion for the logic and accountability of the Direct Response industry and business model, and a proven track record for delivering results for his clients.

Keith is a graduate of the Pennsylvania State University at University Park with a BA in English. He resides in Davie, FL with his wife Lori and their three children; Peter, Catherine & Alice.

He is an avid reader of history, loves his PSU Nittany Lions, and enjoys getting out on the golf course whenever possible.

Alyssa Alabastro

Director of Agency Analysis

Alyssa Alabastro graduated with honors from the University of Miami in 2013 with a BS in Biology and Psychology with minors in Chemistry and English. While enrolled as a full-time student, Alyssa was also able to work full-time as a team leader and supervisor at several local restaurants. This gave Alyssa a great foundation in customer service and management and showed her significant potential in the fast-paced world of advertising. She then decided to pursue a career with ProMedia in order to effectively make use of her strong analytical intellect while also being able to build up her sales and communication skills.

  • Alyssa is fluent in English and Tagalog, and has a mastery of numbers and computers.
  • She is passionate about dogs and enjoys reading, writing, cooking and tasting craft beers in her leisure time.
  • Her favorite outdoor activities include hiking and kayaking.

Samantha Fox

Associate Media Director

Samantha Fox, Media Supervisor, graduated from the University of Miami in 2014 with a BBA in Marketing and a minor in Advertising. Multiple years of experience at Precipart Group under the HR and accounting departments have greatly assisted her communication skills and given her the fundamentals necessary in the advertising world. Additionally, she has had 6 years of customer service experience in both retail and sales, and comes to us with an extensive international business background through a study abroad program.

  • A former UM cheerleader.
  • Sam is an avid traveler and is particularly in love with the Mediterranean - mainly Turkey.
  • Her favorite sport is football and she loves the Giants.

Josefina Wytrykusz

Account Executive

Josefina Wytrykusz, Account Executive, graduated from Florida International University with a BS in Mass Communications. While enrolled at FIU, she worked full-time as the store manager of DASH Miami where she sharpened her customer service, sales and management skills. Josefina also interned at CBS and gained valuable knowledge which provided the groundwork to succeed in the television advertising world. After graduating FIU she moved to Los Angeles, California, where she was an Executive Producer for "En La Mira" a Spanish-language TV show. She comes to ProMedia with over 10 years of retail managing, buying and planning experience in the fashion industry and is fluent in English and Spanish.

  • As former competitive swimmer, she enjoys staying active. Her favorite workouts include barre classes and hot pilates.
  • Josefina loves travelling, cooking and drinking IPA’s or red wine (her favorite wines come from Argentina, where she was born).

Carlos Herrera

Director of Accounting

Carlos P. Herrera, Director of Accounting, is originally from the Dominican Republic were he completed his Accounting and Business Administration studies at Universal Technological Center (CENTU). Carlos moved to the US in 1995 and graduated with a Business Operations certification from Florida Computer & Business College in 1998. Carlos brings over twenty years of extensive accounting experience and expertise, and was recently listed as one of the top 24 Bookkeeping Consulting Services in the Miami/Fort Lauderdale area by Google. Carlos has worked as an independent contractor for the last eight years with several midsize and large companies between Chicago, Dallas, and the Miami/Fort Lauderdale area.

  • His hobbies include cooking (a master in the kitchen) and traveling.
  • Passionate about entrepreneurial business ventures.
  • He has a taste for the good life and luxury cars.

Natalia Malikova

Accoounting Manager

Natalia Malikova, Accounting Coordinator, originally hails from Gomel, Belarus. Natalia graduated from Belourussian State University, of her native country, with a B.A. in Foreign Languages (concentration in French and English) in May of 2009. Upon graduation she acted on her dreams to travel and made her way to the United States as an exchange student. Natalia immediately enrolled in the school of international business at Miami College where she is currently pursuing her BBA—she has already been awarded her associates degree in business administration. While enrolled at Miami College, Natalia was able to secure a position as a sales representative for Premium Credit Bureau in Doral, Florida. She was in this position for just under a year developing her communication skills before joining ProMedia in April of 2013.

  • Her passions include her family, travel, food and reading.
  • She is also a talented piano player.

Bryan Russmann

Creative Designer

Bryan Russmann assumes the position of Creative Director for the ProMedia team with a career built entirely in the media, communication, and advertising industries. He began his career nearly 30 years ago as Editor in an Austin Texas Post Production facility. Bryan spent 12 years editing and producing broadcast television commercials, movies and videos, developing and honing core skills of message delivery and storytelling. Bryan moved directly into advertising, assuming the position of Creative Director and General Manager of the JB Herrmann Advertising Agency from 2009-2012. In 2014, Bryan became the Executive Producer for ProMedia. Bryan holds a BS degree in Journalism from the University of Colorado Boulder. Career achievements include award winning work in broadcast television, movies, and advertising. Bryan’s experience, vast skill set, and dedication to the highest levels of artistry and craftsmanship allow him the opportunity to focus on all areas of marketing and communications to the optimum delivery of our client’s message.

  • Like his fictional counterparts, Bryan enjoys a good single malt.
  • He is absolutely in love with the midcentury era of design and tries to bring that passion to every project he works on.
  • Bryan is also an avid student of Yoga, a big fan of the punk rock band Green Day, and is very proud of the fact that he hasn’t had a carb in 10 years.

Kristy Rodriguez

Office Manager

Kristy Rodriguez, Office manager, graduated from Miami Dade College. She was born and raised in Miami, FL. Multiple years of experience in office administration and supporting management have given her the communication and management skills to help her excel in her roles. Working in the tech industry in Miami has given her the expansive knowledge and lengthy experience to work in a fast-paced environment.

-During her free time she enjoys reading, binge watching TV series, cooking Cuban and Spanish cuisines, taking her two pitbulls; Baby & Toby to the beach, spending time in her succulent garden, and fishing – not just fishing but enjoying the peace and quiet of being at sea.

Jacob Windlinger

Associate Media Manager

Jacob Windlinger graduated from the University of Miami in 2015 with a BBA in Marketing and a minor in the Music & Entertainment Industry. Through his past experience as a Resident Advisor at the University, Jacob enhanced his leadership and customer service abilities by serving as a resource to incoming freshmen residents. Jacob also has an extensive background in the Music & Entertainment industry through working a variety of positions for a radio station, talent agency, as well as The National Academy of Recording Arts & Sciences - the organization that hosts the GRAMMY Awards each year.

  • Jacob is an avid stand-up comedy fan and enjoys going to local shows & music festivals in the Miami area (electronic music, hip-hop, indie).
  • He is also a total gym rat and enjoys bike riding throughout the city.

Brittany Triche

Associate Media Manager

Brittany Triche was born and raised in Chicago, IL and graduated from the University of Illinois at Champaign-Urbana in central Illinois with a BS in Health Administration. Upon graduating, she moved back home to Chicago to complete the improv program at The Second City Chicago and gain on-camera knowledge and experience on a handful of TV shows. She had always been a natural entertainer, but her time acting in Chicago confirmed her love for making people laugh and working in front of and behind the camera. This also sparked her passion for hosting on camera and live events. Eventually, Brittany made her way to a South Florida where she began a professional career in the hospitality industry, where she acquired excellent customer service skills and built strong relationships in a variety of luxury hotels and restaurants throughout Miami. Brittany currently hosts the funniest Trivia Show in South Florida, is the self-proclaimed ProMedia DJ, and constantly has the team in stitches. Often involved with Pro Media productions, she shines on-camera and assists in recording voice-over for projects.

  • She loves all Chicago sports teams - mostly the Chicago Bears, Chicago Bulls and Chicago Blackhawks.
  • She likes her desk how she likes her whiskey - neat.
  • Her pet dog Lola is half-Yorkie, half-Chihuahua and 100% thug.
  • She loves music - specifically hip-hop, R&B and anything from the 90's.
  • She always needs a pair of shoes. Always.

Sarah Personelli

Junior Media Buyer

Sarah Personelli, originally from long Island New York, graduated from Nova Southeastern University with her B.S. in Marketing with a concentration in Professional Sales and a double minor in Leadership and Management in 2017. She graduated on a Friday and joined our team the following Monday. While in school, Sarah participated in multi internship programs both in South Florida as well as New York City that prepared her to enter the a fast paced work force. Before that, Sarah worked at an Arcade for 6 years and can fix any game machine, including PacMan.

In her spare time, Sarah loves:

  • Orange Theory Fitness
  • Attending concerts especially anything Country or Taylor Swift
  • Relaxing at the beach
  • Dreaming about owning a Golden doodle

Ana Maria Toaca

Junior Media Buyer

Ana Maria is Romanian-born and grew up in Moldova. She studied drama in high school and journalism at the University of Moldova. Although she loved her country and her school, she felt that it was time to spread her wings and expand her horizons. Ana Maria packed her bags and moved in the United States in 2010 at the age of 19. Here she earned her A.A. in Journalism at Miami Dade College and B.S. in Public Relations at Florida International University, graduating with honors. Ana Maria is a valuable asset to the Pro Media family.

When she’s not working, Ana Maria loves traveling and learning about different cultures. When she was little, she wanted the world to know her, but now, she wants to know the world. She’s marked Ukraine, Spain, Italy, Thailand and Costa Rica off her list of places to visit. Not only is she an avid traveler, but she also loves animals. She stands up against animal cruelty and believes animals have rights; therefore, she abstains from eating meat. Ana Maria is also a certified Yoga and Spinning Instructor. When she’s not burning the midnight oil at Pro Media, she is teaching classes at a local gym.

Anthony Provenzano

Agency Operations Manager

Before joining ProMedia, Anthony served as a Video Editor on the Atlanta Falcons broadcast team for two seasons. During his time working with the Atlanta Falcons, Anthony played a key role in constructing the team’s narrative by editing Highlight and Sizzle Reel packages for both Broadcast and Web distribution. While working with the NFL, Anthony completed two internships with Turner Broadcasting. In his role at Turner, Anthony was tasked with creating vast amounts of video content on a weekly basis to feed the users of the popular app “Cartoon Network Anything." The content Anthony made for Cartoon Network has been viewed over 500 million times. Anthony graduated from The Savannah College of Art and Design in 2015 with a B.A. in Television Production.

  • In his free time he enjoys going to the movies, playing videogames (namely Rocket League) and longboarding.
  • His favorite sport is hockey and he is a die-hard Florida Panthers fan.

Mia Sharpe

Performance Media Manager

Mia is a North Carolina native and a graduate of North Carolina State University where she earned a B.S. in Communications and minor in Spanish. As the Sales Manager for a national spa chain, she cultivated a vast background in sales and marketing, opened locations and trained staff.

  • In her spare time, Mia enjoys all things food, fashion, fun and fitness.
  • She has a highly creative ability and can be often be found doing DIY projects or creating magic in the kitchen with her daughter.
  • Mia and her fiancé also take adventure head-on: traveling, snorkeling and hang gliding and moonlighting as super heroes. Cash her outside, howboudat!

Alejandra Hernandez

Media Planner

Alejandra Hernandez was born and raised in Silver Spring, MD and graduated from the University of Maryland, College Park. She moved to Miami in 2016 and went into the Public Relations industry. There she quickly found her interest in marketing, specifically advertising and decided to switch to the advertising industry.

  • I love exercising and trying different foods.
  • I love reading and listening to stories, some of my favorite podcasts are: Oprah’s Super Soul Sunday, The Moth and 2 Dope Queens.
  • If I’m not eating, exercising or reading, I have my headphones on and blessing you with Drake raps.

Denise Martinez

Media Coordinator

Denise Martinez studied Advertising and Marketing at the University of Florida and finished her degree at Florida International University, where she graduated in 2015. Under the University's advertising program she spent an entire semester creating a marketing campaign for the Adrienne Arsht Center of Performing Arts in Miami, where she took on the role of team leader and Account Executive. Prior to working at ProMedia, Denise built experience working as a Marketing assistant, writing blogs and handling social media for several clients. She has also interned at a marketing agency devoted to promoting feature films for distribution where she assisted in creating promotional movie-related events, whilst expanding on her creative and communications skills. Denise is a niche movie buff with an interest in dark comedies and psychological dramas. She also enjoys stand-up comedy shows and rock concerts in her free time.

Lisset Rendon

Traffic Supervisor

Lisset Rendon is originally from Venezuela. She moved to the US for college in 2008 and graduated from the University of Florida with a B.A. in Advertising. Upon graduation she began her DR career at Kre8 Media in Orlando, FL, where she coordinated the transmitting of media to television and radio stations for different markets/regions. She then moved to Miami, FL to pursue her M.B.A. with a concentration in Marketing at Nova Southeastern University. Her passions include travel, wine-tasting and is a self-proclaimed beach bum. She is a spinning-enthusiast and enjoys playing tennis during the week.

Danielle Greenbaum

Account Planner

Danielle Greenbaum, Account Planner, graduated from the University of Miami in 2015 with a BSBA in Sports Administration and a double minor in Marketing and Education. Having interned for the University's athletic department in data analysis (for the Miami Dolphins) and customer relations (for UM and the New York Islanders), she has expansive knowledge and lengthy experience working in a fast-paced environment. She is a huge New York Mets and Pittsburgh Steelers fan. Her hobbies include shopping and watching reality television (mainly Survivor and all the Real Housewives). She loves all animals - particularly fond of pigs.

Kristin Mayans

Media Coordinator

Originally from Los Angeles, California, Kristin Mayans graduated from Florida International University in 2009. In July 2013, Kristin returned to Los Angeles where she began working in TV Media Sales for both MundoFox and MundoMax. In October 2015, Kristin went on to work for the Univision Los Aneles National Sales Team until deciding to move back to Miami and begin her position at ProMedia.

In her free time, Kristin enjoys working out, beach days, Sunday brunch (unlimited mimosas, duhh!), spending time with friends and family, and can most likely always be found with her French Bulldog, Chloe.

Quenton Thompson

Commercial Operations Manager

Quenton Thompson is a Brooklyn native that graduated from School of Visual Arts with a BA in Tradition Animation and minor in Graphic Design. He spent some time working as Operations Agent at GeekSquad building up tech knowledge and customer service skills. He later worked in Digital Media Operations at Dentsu Aegis - Carat developing his operations and advertising skills in digital media. Then started a family, moved to Miami and cultivated all these skills here at ProMedia as their Commercial Operations Manager.

  • In his free time he enjoys spending time with his family, playing videogames, watching anime and horror movies.
  • He is a talented artist (Fine Arts or Digital) and enjoys attending museums and art functions.
  • He loves Caribbean music and Hip Hop.
  • He is a Packers and Giants fan, in that order.

Ciara Major

Media Coordinator

Ciara is a true Miamian, born and raised in Miami, Florida. She graduated from Florida State University with a B.A. in Retail Merchandising and Product Development with a minor in Marketing in 2016. At the age of seven until she was eighteen years old Ciara collected over 150 Teen Vogue and Vogue magazines. Ciara has had the opportunity to work for companies such as H&M, Nordstrom, and Saks Fifth Avenue (But her favorite company that she has work for is ProMedia, by a land slide). With a background in luxury retail she has had the opportunity to meet celebrity stylist and help with their client’s red carpet wardrobe. Ciara is also a big foodie with a South Florida based foodie Instagram blog. She mainly enjoys all seafood and Italian. Ciara spends her free time:

  • Looking for new adventures no matter if it is local, national, or international
  • Researching and finding new restaurants to photograph
  • Finding new shows to binge watch on Netflix (she has re-watched Gossip Girl 7 times!)
  • Cooking fun new recipes and perfecting original for her family

Andrew Lanser

Account Coordinator

Andrew Lanser is a born and bred Miami native. After studying Communication and Media Studies at Fordham University in New York

City, Andrew completed his undergraduate education in Anthropology at New College of Florida, the state’s designated honors college. Upon returning to Miami, Andrew began working in Public Engagement at Miami’s flagship contemporary art museum, the Pérez Art Museum Miami. Andrew is grateful for the opportunity to experience agency-side work and looks forward to continued learning at ProMedia.

  • As the son of a former offshore powerboat racer and a former competitive sailor himself, Andrew enjoys spending time on and around the ocean.
  • To counteract his deep love for food, Andrew regularly experiments with new exercise spots around the city.

“I have worked with Sharon Lior, the owner of ProMedia throughout my entire career. She had always been a true partner, trying to find a win win solution for both her client and the networks. ProMedia is an extension of her and therefore holds customer service as an integral part of their company philosophy. ProMedia is always looking for cutting edge ways to enhance their business model and offer their clients innovative ways to increase their exposure with their media partners. I have always found Sharon Lior and ProMedia to be professional, easy to deal with and proactive when needed.”

Risa Rosenthal | Vice President | BET Network


“ProMedia has been a true partner in collaborating new and innovative ideas. They have a great team and they have always been a pleasure to work with and are always willing to go the extra mile. They continue to evolve their business and I look forward to our continued partnership.”



“ProMedia delivers on a number of different levels. They begin by defining who they are: A group of consummate professionals who bring a wealth of media expertise to the table, taking media management to a whole new level. The unparalleled personalized and customized service they provide to every single client, coupled with long term relationships with all local and national media companies adds up to an Equation For Success! ProMedia… Don’t think DR without them!”

Elliot Simmons | Sales Manager | CBS WLNY-TV New York


“It is always a pleasure to deal with ProMedia. They show extensive knowledge in all facets of direct response television, and are a key partner to us. The president of the agency has been doing business with A+E Networks for over 25 years, which illustrates their experience level and loyalty. It is always exciting to see new agencies emerge, and I can see ProMedia becoming a leader in this business for years to come.”

Rick Basso | Senior Vice President | A+E Networks


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